1. Brand Essence

• Voice: Curious, Creative, Intellectual, Fun, Bold, Unique.
• Mission: Empower teachers to inspire lifelong learners who thrive in a fast-changing world.
• Vision: Transform educators into 21st-century teachers by equipping them with personal and professional skills and toolkits.
• Values: Growth, Curiosity, Creativity, Exploration, Integrity, Empowerment.

2. Logo Guide and Grid

• Always leave ~45px clear space around the logo on all sides.
• Place the logo on clean backgrounds only.
• Never distort, crop, or overlay text/design elements on it.
• Preferred placements → top-left or bottom-right of layouts.

How to place logo

Grid Structure:

• Use white space generously.
• Add guides on side of appox 45 px.
• Mix between Illustration-based, Text-based, and Photography-based posts.

3. Typography

Primary Fonts:

• Heading: Playfair Display
  • Styles: Regular, Bold
  • Cover Page
  • Heading should be Playfair Display (and can be bold). Size should be 48px to 64px(mostly 54px)
  • The heading can be curved to create new identity from 30px to 60px.
  • Sizes:
    • Cover Page Headings: 48–64px (recommended: 54px)
    • Social Media Post Headings: 36–48px
• Body/Text: Open Sans
  • Styles: Regular, Medium (no bold for content-heavy slides/posts)
  • Sizes:
    • Subtitles: 24–32px
    • Body text: 16–20px